Director of Programs

Amanda Frick Keiser spent her early years in the mountains of Henderson County, NC, but she also claims rural Missouri roots. After a stint in the Peace Corps in Peru, she launched her financial empowerment career in NYC and obtained her Master of Public Administration degree at New York University. In Nashville, TN, she led programming at Habitat for Humanity and Rebuilding Together. 

Amanda and her husband returned to WNC in 2021 and became the proud owners of her childhood home in 2024. At OnTrack, Amanda continues her life’s work of pushing back against the cultural focus on individual shortcomings to explain financial inequities. She strives to acknowledge and address the role of luck, access, privilege and opportunity in financial wellbeing. In her spare time, Amanda enjoys yardwork, traveling to see friends and family, and hiking with her husband (and occasionally her two cats!)